THOROCRAFT
Thorocraft is an exciting new footwear brand based out of New York, and helmed by creative director Alex James. James describes the tenets of his design philosophy as a “continuous commitment to craftsmanship, quality, durability, and comfort”. Even the name speaks to this pledge: Thoroughly crafted. While many brands are frantically trying to convince consumers of false pedigrees and imagined heritage, all in the pursuit of reinventing (and repackaging) the proverbial wheel (read: shoe), James instead has chosen to refine it and make it relevant for the contemporary man. All of Thorocraft’s shoes feature leather sourced from Italy and are expertly handmade in Vietnam.
We’re proud & excited to announce that Thorocraft’s premiere collection will be sold exclusively at Milkmade, in Southern California.
- Milkmade
March 3rd, 2010
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Rapha x Apolis Activism Transit Elite Film & Campaign
As part of their Nepal Project, Apolis Activism partnered up with cycling clothiers Rapha for a special Transit Elite Sweater release. Both brands decided to document the whole process of making the sweater by capturing on video the women of Nepal who produced and knitted this special product. The film not only shines light on the humble hard workers of Nepal, but it also gives us a peak into the beautiful mountain ranges that surround the country. Luckily enough, Shea Parton of Apolis Activism and Cole Maness of Rapha were able to cycle these mountains, and it’s inspiring to see that they were able to capture the sights and sounds of the area by doing the things they’re passionate about.
Film courtesy of David Christenson.
- Milkmade
March 2nd, 2010
Arrivals: HARVEY FAIRCLOTH SS10
Our first shipment of Harvey Faircloth’s Spring & Summer 2010 collection has arrived and is currently available for purchase at Milkmade. The collection will appear in our online storefront, shortly.
- Milkmade
February 19th, 2010
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